zandertoySo the launch of my collection has finally paid off. I recently did a launch with an online retailer. The exciting part of this launch was that this site normally does discounted sales which over 3 million people look at every single day.
So a total of 103 pieces sold out of the 150 we sold to them. It was very exciting since all we needed to do was get the word out there and it totally worked.
It has been a full week since the sale and I have received two orders on my website along with hundreds of hits which is so amazing. I am really happy with the brand and feel very strong about the future of the brand. Lots of people are loving the limited edition aspect of the brand and I feel that once the word spreads the brand will be a huge success.
